Chapter 10

 Chapter 10 of ARCS discusses the third cannon of rhetoric known as style. One of the important figures in the history of rhetoric and style is Gorgia's who was credited with the discovery that extra ordinary uses of language were useful in not only poetry but prose. This ornament of language is useful in exciting emotion the audience and creating a mental sketch of the argument instead of explaining it. The main purpose of the chapter is to discuss the many ways that rhetors enhanced their ethos. By enhancing that ethos the rhetors were able to become closer to the audience which make it easier for the audience to support the argument if they take a personal stance in it. Another tool used by the rhetors is the trick of reasoning by question and answer. This trick allows the speaker to repeat their position more than once as well as state an opposing view or question the audience may have. You hear much of this in politics today and religious speeches especially where the speaker is trying to move the audience into an emotional frenzy. The question and answer trick is also commonly used in inspirational speeches such as pre game by coaches. I know I personally have heard my coaches ask us if we are going to lose and then answer his own question with a loud “No!” in order to get us all riled up and the truth is it works.