Chapter 9

 In ARCS chapter 9 covers arrangement and its effective use in rhetorical argument. The author makes a good point in saying that it is one of the most important factors. I know from my personal experience you organize your argument so that you give your strongest most effective point first and then build on that. The chapter also covered the different kinds of cases such as Honorable, difficult, mean, ambiguous, and obscure. Each of these different categories are a way of describing an argument that is being presented. The way this connects to arrangement is if your arrangement is good then you may have an honorable case and therefore gaining immediate support. If your arrangement is bad your case may be defined as one of the other 4 cases where the audience responds meekly or not at all. The author also describes how to organize a good argument and explain to the audience why they should care about this topic or why it is of any importance of them. There is also a good section on how to argue your point in such a way that it brings the other rhetor into a negative light. The four important steps to capture your audience are to show importance of the issue, show how it affects the audience, show how it affects everyone, and then show how it affects the general good of the community.