In Chapter 7 of
Ancient Rhetorics the author discuses Pathos and its uses in
rhetorical arguments. Pathos is a valuable asset because of the
decisions it pushes us towards that we may not make in another
situation. The book uses a good example of this from the film Troy
where the king is trying to persuade Achilles to help him by using
different pathos appeals such as to his greed and empathy. A common
example of this found in Pullman, WA is fighting where many people
would not commit assault against another if the right pathos is used
ones choice can be swayed an example of this might be “talking
shit” about a certain person or group of people. Pathos is also
useful in sports when motivating a team the coach will apply pathos
to get the players pumped up through applying this kind of argument
to subjects of school or personal pride.
The power of pathos
is demonstrated in the authors story about how the 9/11 attacks
motivated the decision to support the war on terror whereas now that
the shock and grief of the even has worn down the support is
significantly less. I feel that it is the most important of the the
three appeals when concerning politcs. You can only sway so many
people with ethos or logos but the concept of pathos applies to
everyone of all ages. We all have emotion from the day we are born
and there are concepts that are common to everyone that incite those
emotions, for example murder is a concept that incites emotion of the
masses because the majority of us share the same response to murder
due to our culture. This is why I think pathos is the most important
political tool because instead of aiming at a particular group of
people it stirs up everyone.